We all know the financial advice landscape is changing at quite an incredible pace. People's needs and priorities are more diverse than they have ever been, but in contrast, there is still a sizeable advice gap. So we need to ask ourselves the question what can we do about it? Well, we've been working with the Talent Solution team at Aon to better understand how the advisor role has changed over the years and indeed, the challenges they face today, so that we can go further in what we do to support our existing advisors and partners and attract the best talent to join us in the future. Our new report, The Financial Advice Paradox, is the first step in our drive to unlock the benefits of financial advice for a wider and more diverse range of customers and advisors. Working with Ian, it was clear that knowledge and technical skills are only part of the picture. Softer interpersonal skills have always been important, but they matter now more than ever before. Skills like empathy, engendering trust and truly understanding a client and their goals, working with flexibility and being able to adapt for the best possible client experience. It's about the skills that we need to build high quality relationships, as well as the unique perspectives that a diverse advisor population can bring to the table. As a sector, we've got to keep evolving to be more relatable, more relevant, and to truly reflect the society that we serve in all our decisions. And while advisors are constantly striving to meet changing client demands, they'll also need new innovative solutions and strategies to help them adapt as a sector. If we can continue to demonstrate our value and find solutions to the challenges that are coming down the line, and the future of our industry is very bright indeed. Indeed, in this future advice and the customers we serve are the true winners.